UC Irvine Health
In cooperation with Maricich Health, Public Values conducted a series of consumer focus groups to position UC Irvine Health as a preferred provider for cancer diagnosis and treatment. Findings were used to evaluate the consumer's understanding of key messages, emotional reactions to headlines and graphic images, the extent to which messages were appealing, the top priorities when evaluating cancer treatment providers, and current perceptions of Irvine Health and competing healthcare providers.
Study results were used to refine branding strategies, proposed taglines, images and creative material for promoting UC Irvine Health as a preferred cancer treatment provider.
Molina Health
CareMore
Council of Accountable Physician Practices
Lance Armstrong Foundation
Lance Armstrong Foundation
Lynwood Family Resource Center
Cal Medi-Connect
L.A. Care Health Plan
Pomona Valley Health Centers (PVHC)
Council of Accountable Physician Practices
Atrius Health
Memorial Care Health Systems
L.A. Care Health Plan
Memorial Care Health Systems
L.A. Care Health Plan
AltaMed
CalOptima
Kaiser Permanente
Staff, Physician and Patient Research
Billings Clinic Medical Group
Sharp Rees-Stealy Medical Group
