Healthcare

Message Testing

Cal Medi-Connect

Project Details

Public Values conducted a series of 18 focus groups with Los Angeles County residents who are dual-eligible for both Medi-Cal and Medicare to discuss their experiences with Cal MediConnect (CMC). The purpose of the study was to help understand why two-thirds of eligible beneficiaries in Los Angeles County choose to opt-out of CMC or later disenroll, and to identify the most effective value propositions for encouraging enrollment. The groups were conducted with English and Spanish speaking residents living in the Greater Los Angeles Area, drawing from regions including Downtown Los Angeles, East Los Angeles, Long Beach, the San Fernando Valley, and the South Bay.

Outcome

Results from the study will be used to develop marketing and communication strategy.

Message Testing

Molina Health

Message Testing

CareMore

Consumer Healthcare Priorities

Council of Accountable Physician Practices

Website Testing

Lance Armstrong Foundation

Cancer Awareness

Lance Armstrong Foundation

Customer Satisfaction

Lynwood Family Resource Center

Covered California Advertising Testing

L.A. Care Health Plan

Branding Campaign

Pomona Valley Health Centers (PVHC)

Message Testing

Council of Accountable Physician Practices

Growing Market Share

Atrius Health

Brand Positioning

Memorial Care Health Systems

Improving Member Services

L.A. Care Health Plan

Brand Positioning

Memorial Care Health Systems

Breast Cancer Prevention

L.A. Care Health Plan

Checking Brand Health

AltaMed

OneCare Direct Marketing

CalOptima

Message & Branding

UC Irvine Health

Consumer Research

Kaiser Permanente

HealthCare Partners

Staff, Physician and Patient Research

Message Testing

Billings Clinic Medical Group

Patient and Consumer Research

Sharp Rees-Stealy Medical Group