Healthcare

HealthCare Partners

Staff, Physician and Patient Research

Project Details

HealthCare Partners, in cooperation with SCAN Health Plan, contracted with Public Values to conduct research with low-income seniors, physicians, and office staff in targeted Southern California markets. The goal of the project was to increase the proportion of Medicare-MediCal Advantage Plan patients served by HealthCare Partners by understanding patients’ decision-making process, their level of satisfaction with the plan, and their misconceptions about benefits. A second goal was to reduce the obstacles that prevent physicians from accepting Medi-Medi patients and may cause medical staff to indirectly dissuade patients from joining Advantage Plans. Multiple focus groups were conducted with Spanish-speaking seniors, African-American seniors, IPA physicians, HealthCare Partners group physicians, and IPA front- and back-office staff. In addition, one-on-one telephone interviews were conducted with physicians.

Outcome

Study findings found several opportunities to increase the proportion of Medicare Advantage Plan patients served through HealthCare Partners by ensuring that patients and physicians are better informed about specific benefits of the Medicare Advantage Plans and by removing key barriers.

Message Testing

Molina Health

Message Testing

CareMore

Consumer Healthcare Priorities

Council of Accountable Physician Practices

Website Testing

Lance Armstrong Foundation

Cancer Awareness

Lance Armstrong Foundation

Customer Satisfaction

Lynwood Family Resource Center

Message Testing

Cal Medi-Connect

Covered California Advertising Testing

L.A. Care Health Plan

Branding Campaign

Pomona Valley Health Centers (PVHC)

Message Testing

Council of Accountable Physician Practices

Growing Market Share

Atrius Health

Brand Positioning

Memorial Care Health Systems

Improving Member Services

L.A. Care Health Plan

Brand Positioning

Memorial Care Health Systems

Breast Cancer Prevention

L.A. Care Health Plan

Checking Brand Health

AltaMed

OneCare Direct Marketing

CalOptima

Message & Branding

UC Irvine Health

Consumer Research

Kaiser Permanente

Message Testing

Billings Clinic Medical Group

Patient and Consumer Research

Sharp Rees-Stealy Medical Group