Healthcare

Message Testing

Molina Health

Project Details

Public Values conducted focus groups in English and Spanish with Cal MediConnect (CMC) beneficiaries to better understand how Molina Health could improve its marketing and outreach.

Outcome

We helped identify the most effective messages for attracting and retaining patients in the CMC program.

Message Testing

CareMore

Consumer Healthcare Priorities

Council of Accountable Physician Practices

Website Testing

Lance Armstrong Foundation

Cancer Awareness

Lance Armstrong Foundation

Customer Satisfaction

Lynwood Family Resource Center

Message Testing

Cal Medi-Connect

Covered California Advertising Testing

L.A. Care Health Plan

Branding Campaign

Pomona Valley Health Centers (PVHC)

Message Testing

Council of Accountable Physician Practices

Growing Market Share

Atrius Health

Brand Positioning

Memorial Care Health Systems

Improving Member Services

L.A. Care Health Plan

Brand Positioning

Memorial Care Health Systems

Breast Cancer Prevention

L.A. Care Health Plan

Checking Brand Health

AltaMed

OneCare Direct Marketing

CalOptima

Message & Branding

UC Irvine Health

Consumer Research

Kaiser Permanente

HealthCare Partners

Staff, Physician and Patient Research

Message Testing

Billings Clinic Medical Group

Patient and Consumer Research

Sharp Rees-Stealy Medical Group