We conducted a series of multi-lingual focus groups with OneCare customers to help evaluate the effectiveness of direct marketing materials designed to increase enrollment in the OneCare health plan. The purpose of the study was to refine marketing and outreach strategies promoting the OneCare program among Medi-Cal and Medicare eligible customers in Orange County. The study addressed how customers choose a healthcare plan, the features that are most important to them, satisfaction with OneCare coverage and service, and feedback on direct marketing pieces. Research was conducted in English, Spanish, and Vietnamese. All participants were seniors or adults with disabilities.
Results were used to update marketing materials and direct mail campaign.