CalOptima
We conducted a series of multi-lingual focus groups with OneCare customers to help evaluate the effectiveness of direct marketing materials designed to increase enrollment in the OneCare health plan. The purpose of the study was to refine marketing and outreach strategies promoting the OneCare program among Medi-Cal and Medicare eligible customers in Orange County. The study addressed how customers choose a healthcare plan, the features that are most important to them, satisfaction with OneCare coverage and service, and feedback on direct marketing pieces. Research was conducted in English, Spanish, and Vietnamese. All participants were seniors or adults with disabilities.
Results were used to update marketing materials and direct mail campaign.
Molina Health
CareMore
Council of Accountable Physician Practices
Lance Armstrong Foundation
Lance Armstrong Foundation
Lynwood Family Resource Center
Cal Medi-Connect
L.A. Care Health Plan
Pomona Valley Health Centers (PVHC)
Council of Accountable Physician Practices
Atrius Health
Memorial Care Health Systems
L.A. Care Health Plan
Memorial Care Health Systems
L.A. Care Health Plan
AltaMed
UC Irvine Health
Kaiser Permanente
Staff, Physician and Patient Research
Billings Clinic Medical Group
Sharp Rees-Stealy Medical Group
