Billings Clinic Medical Group
Public Values conducted consumer focus groups for the Billings Clinic in Montana to help evaluate the effectiveness of marketing and branding strategies. The study was designed to address: (1) under what circumstances consumers would consider leaving their doctor or medical group; (2) how much value consumers place on national awards or other professional recognition in selecting a medical group; (3) perceived benefits and risks of electronic medical records; and (4) feedback on proposed taglines and direct marketing materials.
Findings were used to refine outreach and marketing strategies.