Unified Messaging

Pasadena Department of Transportation

Project Details

As part of a team lead by Allegra Consulting, we conducted qualitative research to help identify a single, unified messaging framework for all of the department’s programs including Complete Streets, Pasadena Transit, parking services, and traffic engineering.

Message Testing for new BRT Service

AC Transit

Strategy to Increase Riders

Brand refresh

Passenger Survey

Los Angeles World Airports

I-8 Corridor Strategic Plan