Our Values

We are committed to making a positive social impact. We believe in working with organizations that further the social, emotional, and physical well-being of people and the health of the planet.

We are accountable. We adhere to the highest standards for statistical reliability and transparency. Our data can be trusted by decision makers, governing boards, and national media outlets.

We believe in the power of research. We think organizations are most successful when they understand the needs and priorities of the people they serve.

We are responsive and flexible. We believe a fun, collaborative working relationship inspires creativity and ensures that the research stays relevant to the changing needs of our clients.

We are owner-directed. We believe when you hire a firm you should work with the experienced people you met during the sales cycle. Senior staff are directly involved in every stage of the research process from instrument design to the presentation of results.

Our Team

Sophia Gomez

Founder and Research Director

Sophia Gomez, Founder and Research Director at Public Values Research, has 18 years’ experience helping nonprofit organizations develop effective communication strategies. Sophia brings formal training ... Read More “Sophia Gomez”

Lara Fordis

Qualitative Field Manager

Lara has 19 years’ experience managing and directing a wide variety of market research studies for businesses and public agencies. Most recently, she worked as Qualitative Research Director at ThinkNow ... Read More “Lara Fordis”

Diana Diaz

Project Manager

Ms. Diaz has analyzed qualitative and quantitative data for a variety of academic and market research engagements. Prior to joining Public Values Research, Diana was an editorial assistant at the ... Read More “Diana Diaz”

Toyomi Igus

Senior Consultant

Toyomi Igus is a corporate and marketing communications professional with over 25 years of communications, marketing, and publishing experience. She provides strategic communications and marketing ... Read More “Toyomi Igus”

Kenneth Fernandez Ph.D.

Consulting Statistician

Kenneth Fernandez is an Assistant Professor of Political Science at the University of Nevada, Las Vegas. He is an expert in fields of survey methods, education, crime, immigration, and local economic ... Read More “Kenneth Fernandez Ph.D.”

Dawn Michelle Wilson

Chief Brand Strategist

Dawn Michelle Wilson is chief brand strategist and founder of Matchstrike. Dawn Michelle brings her unique experience working for more than two decades with nonprofit, government and corporate clients, ... Read More “Dawn Michelle Wilson”