Healthcare

Website Testing

Lance Armstrong Foundation

Project Details

Public Values conducted a series of focus groups with Latinos in selected communities in Texas and New York to test the effectiveness of the LIVESTRONG website as a tool for communicating with both acculturated and non-acculturated Latinos. The research addressed the graphics, tabs, and messaging of the site as well as ease of navigation.

Outcome

Results were used to update website features.

Message Testing

Molina Health

Message Testing

CareMore

Consumer Healthcare Priorities

Council of Accountable Physician Practices

Cancer Awareness

Lance Armstrong Foundation

Customer Satisfaction

Lynwood Family Resource Center

Message Testing

Cal Medi-Connect

Covered California Advertising Testing

L.A. Care Health Plan

Branding Campaign

Pomona Valley Health Centers (PVHC)

Message Testing

Council of Accountable Physician Practices

Growing Market Share

Atrius Health

Brand Positioning

Memorial Care Health Systems

Improving Member Services

L.A. Care Health Plan

Brand Positioning

Memorial Care Health Systems

Breast Cancer Prevention

L.A. Care Health Plan

Checking Brand Health

AltaMed

OneCare Direct Marketing

CalOptima

Message & Branding

UC Irvine Health

Consumer Research

Kaiser Permanente

HealthCare Partners

Staff, Physician and Patient Research

Message Testing

Billings Clinic Medical Group

Patient and Consumer Research

Sharp Rees-Stealy Medical Group