Billings Clinic Medical Group
Public Values conducted consumer focus groups for the Billings Clinic in Montana to help evaluate the effectiveness of marketing and branding strategies. The study was designed to address: (1) under what circumstances consumers would consider leaving their doctor or medical group; (2) how much value consumers place on national awards or other professional recognition in selecting a medical group; (3) perceived benefits and risks of electronic medical records; and (4) feedback on proposed taglines and direct marketing materials.
Findings were used to refine outreach and marketing strategies.
Molina Health
CareMore
Council of Accountable Physician Practices
Lance Armstrong Foundation
Lance Armstrong Foundation
Lynwood Family Resource Center
Cal Medi-Connect
L.A. Care Health Plan
Pomona Valley Health Centers (PVHC)
Council of Accountable Physician Practices
Atrius Health
Memorial Care Health Systems
L.A. Care Health Plan
Memorial Care Health Systems
L.A. Care Health Plan
AltaMed
CalOptima
UC Irvine Health
Kaiser Permanente
Staff, Physician and Patient Research
Sharp Rees-Stealy Medical Group
