Healthcare

Message Testing

CareMore

Project Details

Public Values talked with low-income patients across Los Angeles County to uncover why nearly two-thirds of Medicare and Medi-Cal patients opt-out or later disenroll from Cal MediConnect.

Outcome

We helped pinpoint the most effective value propositions for encouraging enrollment and identified how CareMore could improve its consumer outreach.

Message Testing

Molina Health

Consumer Healthcare Priorities

Council of Accountable Physician Practices

Website Testing

Lance Armstrong Foundation

Cancer Awareness

Lance Armstrong Foundation

Customer Satisfaction

Lynwood Family Resource Center

Message Testing

Cal Medi-Connect

Covered California Advertising Testing

L.A. Care Health Plan

Branding Campaign

Pomona Valley Health Centers (PVHC)

Message Testing

Council of Accountable Physician Practices

Growing Market Share

Atrius Health

Brand Positioning

Memorial Care Health Systems

Improving Member Services

L.A. Care Health Plan

Brand Positioning

Memorial Care Health Systems

Breast Cancer Prevention

L.A. Care Health Plan

Checking Brand Health

AltaMed

OneCare Direct Marketing

CalOptima

Message & Branding

UC Irvine Health

Consumer Research

Kaiser Permanente

HealthCare Partners

Staff, Physician and Patient Research

Message Testing

Billings Clinic Medical Group

Patient and Consumer Research

Sharp Rees-Stealy Medical Group