Healthcare

Checking Brand Health

AltaMed

Project Details

AltaMed wanted to understand how they can retain insured patients. Using focus groups, we sat down with a diverse mix of insured patients to learn what prompts patients to leave AltaMed and how those drivers may differ by market segment and demographics; and what AltaMed might do to retain patients and at what milestones.

Outcome

Study results used to informed marketing and strategic communications.

Message Testing

Molina Health

Message Testing

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Website Testing

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HealthCare Partners

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Message Testing

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